What is marketing?
Identifying the four basic elements of your marketing will help you see how you can get more customers and grow your business.
How to “get the word out” when no one’s listening
Tap into your best source of new sales with this neat trick: stop trying to create customers and simply find the believers instead.
3 simple rules to win at marketing
He calls it the “Simplest But Most Powerful 3 Step Formula For Success” and you can steal it here
Why skills and experience aren’t enough to get results
What do you do when years of experience and proven skills are not enough?
Doing it on purpose is how you overcome your fear of marketing
Marketing brings up images of shifty characters and awful stereotypes. But marketing is not something you DO. It’s something you HAVE.
You don’t need better ideas, you need better questions
Three unusual questions to unlock better results for your business.
3 surprising secrets to fast track your design career
Your career progress depends on more than your design chops so work on these skills too.
Help your customers become who they want to be
It’s easy to forget that our audience has to put in some effort to learn about our thing (and they’d secretly like a reward for doing so).
Why you should cultivate your point of view, not your product
The best products don’t get the most sales. The best consultants don’t get the most clients. And the best writers don’t sell the most books. What matters more is your point of view.
There are no good ideas so start failing instead
We’re told that ideas can change the world. Believe in yourself. Ignore the naysayers. Just do it. But, as I learned recently, it’s a lie.