Own your web: website strategy + design for businesses ready to level up

Brent… you were a pleasure to work with, and we love our new site! Quite apart from the creative side of the site, you really helped us clarify our offer and positioning and communicate it clearly.”

— Richard Clark, MRQual

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Start with your customer

Building a web presence that showcases your unique value and leads customers to your door is a challenge. The web is complicated and customers are hard to please. You may find it stressful and overwhelming to put it all together.

That’s why I developed the P.A.V.E. Framework. It’s a simple process that helps you take charge of the customer experience and own your web.

The P.A.V.E. Framework

Who’s it for?
Identify your ideal customer and the problem they want to overcome.
What do they want?
Look beyond the immediate features to uncover their underlying goals and aspirations.
What do you do for them?
Identify the value you create beyond the product or service. What is your brand promise?
What do we need to make?
Use the information you’ve gathered to build a modern website that specifically addresses your ideal customer’s pains and aspirations and offers them a clear, high-value solution.

Book a time for us to chat and see how the P.A.V.E. Framework can simplify your digital strategy.

Get in touch

Hi, I’m Brent Tunney. I’ll help you take your website to the next level.

Over the past twenty years, I’ve worked in ad agencies, creating websites and digital campaigns for iconic brands such as Telstra, Arnott’s, and Coco-Pops.

It was good fun. I worked with talented people, created award-winning projects and learned a lot.

Then eventually the time came to chart a new path and find new challenges.

Today, I run a one-person design studio, helping businesses craft websites that clarify their message and attract more customers (without getting bogged down in tech jargon).

The web has changed a lot since I began, but people haven’t. So if you’re a people-person, that’s good news for you.

Ultimately, the web is about people, not technology. Your website’s job is to convert those people into customers.

I’d love to help you craft a website that attracts more customers and impacts your business.

Let’s have a chat…

Get in touch

Telstra Awardit
Campari Cocktail Studio
University of Sydney
Pat Cronin Foundation

Common questions

Your website is the centre of your digital marketing world, so it’s a top priority. This is where people come to find out who you are and then decide whether they trust you.
Website Strategy is the work you do to understand your customer and how you can help them.
Website Design is how you present that strategy on your website.
Many aspects of website design should be considered to ensure you build an effective website.
Most of it doesn’t matter as much as having a clear and simple message. But in case you like lists of technical things, here’s a list of technical things that are involved in fixing your website:
User Experience (UX)
SEO (Search Engine Optimisation) so you get found by search engines like Google and Bing
Lead Generation and Optimisation
Content Marketing
Social Media
Website Design
Development
Mobile-friendly and Responsive Design
Blog
Your Digital Marketing Strategy is the backbone of your business. It starts with understanding your customer and how you can create value for them.
Then, it’s about how you plan and implement all the bits online to help you find those new customers so you can continue to deliver value and build your business in a controllable way.
Your brand and logo are part of it, but they’re just the bits people see. The thinking behind that is the Digital Marketing magic.
As with Digital Marketing, UX is all about your customer. Understanding who your customers are and what they want so you can provide the best experience to help them get it. A UX Review can spot the gaps in your website that are confusing customers so you can make it easier for them to buy from you. You could call it usability, or you could call it making sense and being helpful.