What is marketing?
Identifying the four basic elements of your marketing will help you see how you can get more customers and grow your business.
How to improve the User Experience on your website, step by step
I want to teach you how to zoom in on the user experience so you can take control of your website and get better results.
The secret to SEO revealed in a silly joke
“Why is it that when you lose something, it always shows up in the last place you look?”
Why you should cultivate your point of view, not your product
The best products don’t get the most sales. The best consultants don’t get the most clients. And the best writers don’t sell the most books. What matters more is your point of view.
How to build a story that attracts more customers
We’re all caught up in our own story, our own world and how it affects us. By the time they find you, your customer’s story has already begun.
Marketing For Those Who Hate Marketing
Marketing is from the Devil and I don’t want any part of it. Wait, what? What do you do if you want to grow but you hate marketing?
Stop Marketing and start Not Marketing
The defining characteristic of the marketing you hate is that it is irrelevant. So what to do? How do we not do marketing?